Public relations and strategic communications case studies.

As the saying goes, the proof is in the pudding. Tracy Dunagan has lent her unique style of planning and executing strategic public relations and marketing communications to myriad businesses, brands, and professional experts… but more importantly, she has achieved results.

For 20 years, Tracy has helped her clients communicate with originality and power. Through brand awareness and PR campaigns; marketing and branding messaging that hits the mark; media exposure for industry experts and new businesses; and original, creative written content, Tracy has demonstrated, time after time, that she knows how to make a business stand out.

Read more about what Tracy has done for some of her clients.

 

Branding awareness campaign for Lifesoap Company

Brand Awareness Campaign, U.S. 

LifeSoap Company

A brand new product launches, and gains immediate recognition, through new marketing messaging, a brand awareness strategy, and a media relations campaign.

Branding Communications program for Constructors Inc.

Marketing Messaging and Public Relations, Carlsbad, NM

Constructors, Inc.

A third-generation owned and operated company improves relations with key constituents through a 50th anniversary communications campaign surrounding a large community donation.

Whole Foods Media Relations

“Green” Public Relations Program, U.S.

Wild Oats Markets, Inc.

A proactive, market-by-market public relations rollout drives new and repeat business by demonstrating leadership in the “green” movement to an international market chain’s environmentally conscious customers.

Henry's Market Sprouts logo

New Store Marketing Rollout, Los Angeles, CA, and Denver, CO

Henry’s Farmers Market

A PR formula for success drives new customer acquisition for newly opened natural food markets across multiple regions of the U.S.

Denver Fitness Clubbing

New Business Launch: Marketing Messaging and Public Relations, Denver, CO

Fitness Clubbing

New marketing messaging and a local public relations campaign gain immediate and essential exposure for a new fitness concept, driving awareness and building membership.

Reusable Tweetie Pie bags that fold into adorable shapes

Marketing Messaging and Copywriting, U.S.

Tweetie Pie Bags

New messaging and original website content transform a product line’s perception in the market, creating an exciting and fresh image of a product in a highly competitive space.

Public Relations and Media Relations Outreach, New York, NY

Tillinghast Towers-Perrin (now Towers-Watson)

Ongoing, proactive public relations programming for one of the world’s largest independent financial and insurance consulting/actuarial firms positions the company—and continually maintains its image as—the leading expert in its field.