Many times it’s hard to know what, exactly, to say about your business… much less to whom you should say it, and in what ways. Should I focus the message on my competitive price, or the product’s quality? Do a Public Relations campaign, or invest in advertising? Build a new website, or write new marketing collateral? Byline an article or two, or issue a white paper?
The answer isn’t always easy, but communicating about your business should be a little like following a recipe: first you dig through the pantry to find the just-right ingredients, and then you carefully blend them. After everything comes together, and you’ve turned them into something amazing, you share them with the right people at the right time. When it’s done right, you can’t help but get rave reviews.
Like the process of cooking, Tracy starts with a plan. She then unearths the best of what you’ve got, combines and prepares it until it’s ready to be shared, and presents it flawlessly. Tracy’s services include:
Public Relations (PR)
Your business might be the best thing since sliced bread, but does anyone know about it? The perception of your business among your key markets is directly responsible for the actions they take…or don’t take. Public Relations can be a magic bullet for businesses that need to become known – or those that need to be known for something other than what they are currently recognized for. Tracy develops, and conducts, PR campaigns that actually work. By offering a rare balance of veteran experience and active enthusiasm, Tracy works with you to unearth the story you want told, build story angles that resonate with your customers or prospects, develop written materials that influence your target markets, and execute PR campaigns that reach your audiences and cause them to act. Contact Tracy today.
Brand/Marketing Messaging
Businesses of all size and type need to convince specific market segments of something. Maybe your service is superior to the competition, your knowledge of a subject is in demand, or your widget is higher-quality than the others. Whatever you’re trying to get across, Tracy helps you create influential, powerful messages that serve as the foundation for everything you say and write about your business. Contact Tracy today.
Business Document Development and Editing
If you’re like most business professionals, you have a constant need to develop and refine documents intended to influence internal and external groups – from executives and employees, to customers and prospects. Tracy works with you, or your team, to create superiorly written, professional documents, such as proposals, white papers, reports, press materials, manuscripts, blogs and website content. Tracy ensures not only that your message is clear, but also that your business materials are consistent in their message, yet fresh and dynamic in their tone. Contact Tracy today.
Credibility Building and Expert Positioning
Whether you’re an industry consultant, professional service provider, speaker, author, or political figure, your reputation is everything. Tracy helps you build your reputation among your key markets or audiences by creating, and refining, powerful communications materials that position you as a leading expert in your field. By strategically leveraging your expertise or intellectual property, you earn the trust and loyalty needed to become sought after and respected by your clients and followers—even in the most competitive of industries. Contact Tracy today.
Communications Planning and Consulting
Many businesses don’t have the bandwidth for an internal communications team; others have one, but frequently need the fresh perspective of an outsider. Tracy works with your business’s internal communications or marketing unit – or the business owner – to offer objective consultation, and inject a candid yet complementary viewpoint. She “joins the team,” even if only for a little while, to enhance and contribute to your communications efforts. She can serve as an expert to jump-start your team and provide clear feedback and direction to management, or as a longer-term partner to conduct research, develop plans, programs and timelines, and implement campaigns. Contact Tracy today.
